Get Your Foot In The Door With Good SEO Content

For search engine optimization, the first thing you should do is register with Google and other search engines (such as Yahoo! and Bing). You can visit a special site, fill out a very short form with your website address and you'll likely be "crawled," in other words added, by that search engine faster.

Although there are many search engines out there, you should focus on the big three and leave the rest alone, to start. Google, Yahoo and Bing are the big boys on the block, with Google controlling the lion's share of the market. So when optimizing your site, stick to the types of things a search engine like Google appreciates. There's no sense in optimizing for Ask or MSN, when there's really no money there.

If you are going to spend money at all in your SEO efforts, a wise buy would be to open a PPC account. A pay-per-click campaign with Google or any other competitor will help you get your site ranked highly in a hurry. There's nothing these big companies behind search engines love more than money, so it's a "shortcut" for the people who can afford it.

Keep your keywords in mind, but create your page for the users. Search engines crawl for keywords but they are not the ones choosing to click on your link. A page title or meta description that is full of keywords without content will keep people from clicking on your link.

Pay attention to the meta description of each of your pages. These descriptions are used by search engines to present a short summary of your page when it comes up in results. You can attract more visits by writing an engaging and interesting description for each page of your website.

Make sure the first few sentences of the first paragraph on your site can double as an HTML meta description tag. Some search engines use this content instead of the actual tag to use as the blurb that explains your site below your link in page results. Poor or ineffective content in this area can hurt your SEO.

Link to any .edu sites that may be relevant to the content of your site and try to contact those .edu sites to link back to you as well. Search engines place a lot of weight on .edu sites and help your site seem more legitimate, raising your rank on search results pages.

Place keyword phrases in subtitles, page breaks, and bullet points. Noticeable keywords are an efficient way to be recognized by a search engine, not to mention, for breaking up larger text blocks and preventing reader fatigue. Using these phrases as page breaks is also very appealing to the eye and these will help to remind your reader just what they were looking for in the first place.

If you want to rank high, do not try to build your page to the most popular keywords. You want to choose a keyword that ranks high but is not in the top 3. It is much more difficult to break into the search rankings of extremely popular keywords and it is harder to stay at the top if you get there. Lower popularity keywords will give you much more of an open playing field to build your ranking.

Keep your site off of link farms and avoid ever linking to one from your site. The search engines do not like link farms and being associated with one will eventually affect your search rankings. If you find yourself being linked from one, talk to the webmaster and request that they remove you.

If search engine optimization is the next course of marketing for your site online, you want to take it on with the right skills and knowledge at hand. You don't want to let your optimization efforts fail because of your lack of information, so use tips like these to get a great start in optimizing your site, effectively and efficiently.

SEO SEO Tips