SEO: The importance of Page Rank.

No marketer can deny the emphasis of search engines. These offer portals a connection to reach a an enormous, global users. Without them, any web admin might find getting more visitors laborious. If search engines only directed a small amount of web traffic, though, SEM might be not that important, but they give a large percentage of web traffic, making those engines truly important to grow traffic.

Again, there are lots of ways that visitors can get to a page. They can get to a website by going through a search engine, by getting a link from a friend, by linking to a site from another site, by seeing an advertisement with a website address, by manually entering a webpage address in their browser, or by clicking on an ad they see online. Of those, search engines direct the most traffic by far. Internet users have found that, as search engines improve, the results they get by inserting only a few keywords gets them to the website they want to get to. This is the reason search engines send so much web traffic in this day and age.

Since the vast majority of surfers utilize SE to find page, not catering to this traffic could be harmful, even lethal for a web-based business. Since those people also prefer organic search listings to paid or sponsored links, page ranking becomes important. A website can use all the paid advertising they can afford, but they just won't get huge results unless they combine their paid advertising with SEO techniques to improve search engine rank.

But, ofently the importance of page rank can be overemphasized by some businesses. Some companies want to concentrate almost exclusively on their page ranking for a particular keyword but fail to recognize the other important aspects of the website. The goal of any portal isn't to increase page rank. The goal is to increase audience. Concentrating just on page rank, but not taking other aspects of the site into account-for example, design, usability, and functionality-can be detrimental to the page. Remember that visitors want an all-around good experience from any webportal they arrive to. They want content, usability, and good design all rolled into one. Also, not every user that visits a page will be the same, and not everyone that arrives at a webpage will arrive at the page the same way or using the same keywords. So, having a good, overall plan to utilize many different keywords and SEO strategies helps website owners cater to all users and increase overall traffic now and in the future.

Improving search engine rank is the ultimate goal of Search Engine Optimization, generally. In essence, this rank decides a lot about a site. Since the majority of people choose pages on the first page of results or even just the first two or three results, having a high ranking means increased visibility to search engine users. This can mean more public and, ultimately, more business. webportals cannot create a higher ranking out of nowehare, nor can they use one single technique to dramatically improve their rating, but taken as a whole, SEO is a combination of several techniques that will ultimately improve a website's rating.

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