How Web Marketers Should Address Criticism

The notion that a company can be widely adored and loved is false. This is true both on the internet and off of it. It does not matter how good your company is, you're always going to have to contend with critics. It is actually what you do when you find out that criticism that is vital. As an Internet based business owner you don't have any face to face discussion to help contradict negative text about you so this is particularly true. So here's what you need to do.

Answer any kind of criticism you see at once. Do not underestimate how important this is. Don't just let a poor critique sit somewhere and not respond to it. If the feedback was left in a public message board, leave a response on the same thread thanking the person for his or her comments. Write out that you are exploring things and then ask the person for permission to continue going over the matter in private. This would persuade others that your main priority is the creation of the best possible product...and that you do not react poorly when someone criticizes you. It's going to earn you a lot of respect.

Actually take at least a short while checking out the criticism and deciding whether or not you need to do any kind of fixing. The differences between a troll and an honest review are obvious. "You suck" doesn't require an answer. "I came across a 404 page" or "the formatting appears weird" are things you have to take a look at. Check everything out and if the change is something you'll need (or want) to make, make it. This demonstrates to others you're paying attention and will take action when action is needed.

All your replies need to be individualized. If you decide to make a change based on something someone has said, tell the person you're taking what they said to heart and are making things better. It is also good to write something like this in public. This proves that you don't just get upset when someone criticizes you. It indicates that you work hard to give people what they need. This is a good idea even if you do not make a change that somebody asks for. Tell them that you checked things out but chose not to act. Make sure you clarify why this is.

Try to bear in mind, beyond everything else, the way in which you respond to critiques is about taking care of your reputation. If you fire back at someone for saying something bad about you, you just look petty. If you pay no attention to criticism and simply keep insisting that everything is great, you'll look like you do not know your business very well. Keep your ego under control. People are not attacking you as an individual (hopefully). They had a bad experience with your product. This means something must be fixed so the experience will be better next time.

The manner in which you deal with critique tells people a lot about both you and the business you are running. You'll want to remain positive!

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