Simple Email Marketing Ideas Anyone Can Use

Proofread your emails before you send them out. It is important that all the emails you send are correct. You should also test the email's layout to make sure everything shows up correctly. In addition, if links are included in your email, ensure that they work properly by testing them.

Make sure that email formats are tested. Put your important information and any new offers near the beginning of your messages. Try to use different formats to find out which ones will work and which ones won't. Continue to use the method that works best. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.

Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like "$$$."

Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.

Do not ever send emails to your customers more than one time per week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.

Test sending your email marketing on different days of the week and at various times during the day. You'll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.

Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.

Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.

Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.

Let customers know what to expect from the get-go. When a new subscriber opts in, send an immediate confirmation email that details what the customer can expect to receive from you and how often you will send emails. Filling customers in upfront can prevent future opt-outs and complaints and keep subscribers active.

Make your emails concise. No one wants to read through a number of paragraphs when several would have sufficed. People don't have much time these days, and you could become persona non grata in their email boxes if you don't appreciate the time crunch that most people have to deal with these days.

Running a great email marketing campaign can seem like a daunting prospect, but do not let your fears prevent you from getting started. As you have seen, it does not have to be an onerous chore. If you remember the advice you have read in the preceding article, you should be able to put together a highly effective campaign.

Email Marketing Email Marketing Blog