Simple and Effective Ezine Advertising Tips

People stay informed in many different ways online, and one option is to subscribe to an ezine that's full of facts and resources in a niche that's popular. In this article we'll be covering some effective ways to leverage ezine advertising to promote your online business.

Become a Reader of the Ezine: It's not enough that an ezine is in your niche and claims to have a certain number of subscribers; you want to make sure it offers people relevant and high quality content. You want to take a close look at the content; if the ezine doesn't offer its readers anything of value, it wouldn't make much sense to advertise there. If you want your prospects to respond to your ad, they must first trust and respect the publisher of the ezine, or your ad won't get much attention. Before you even think about advertising in an ezine, you should ascertain that it has a loyal group of subscribers who place a high value on it. People respond to ads better when they trust and respect the ezine they are a part of. The easiest way to get an accurate picture of what an ezine is really like is to become a subscriber before you become an advertiser.

Let's face it; if you're going to run a solo ad in an ezine, then you should have the right to have your title in the subject line. The response to your ad will be horrible if the subject lines in any ezines that run ads are just something that states it is a solo ad. Your emails from the ezine need to be opened, and that is half the battle right there; so why bother if you know the open rate will be bad?

This is just good common sense email marketing, and some ezine owners just do not get it.

Does the Ezine Use a Double Opt-in For Subscriptions?: It's always recommended that you subscribe to any ezine you're thinking of placing an ad in, and one thing you can observe is whether or not their opt-in process is single or double. With single opt-in, the risk of being accused of spam is much greater, so double opt-in is much better. This is one criteria which actually determines the quality of the ezine subscribers too; double opt-ins are always better than the single ones.

Don't worry if you've never tried your hand at ezine advertising before, because there's always a learning curve in everything. Obviously not everything you do will be a home run, and that is just normal for advertising. So do your homework upfront, and then if you feel it is worth pursuing just get started. There is nothing better than a positive and profitable relationship with any business with whom you are partnering.

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