Steps to Be Sure the Google Panda Update Won't Kill Your Web Marketing Biz

The Panda update was done with the best of Google's intentions. Panda was created in an effort to purge peoples' search results of all of those spammy feeling sites that had started to take over. You know how from time to time you look for something in Google and are given a single awfully written article that is posted on ten different sites? Google Panda wants to keep that from occurring. It wants people to be sure that the results they are given through searching are extremely appropriate and not just somebody who is trying to trick the system into yielding more advertising revenue.

This is good but if you are a web marketer, it's natural to be concerned about the changes this update has caused through the market. Sites like Ezine articles and HubPages have been hit hard -- maybe this was where you were getting a lot of your website traffic. That doesn't mean, however, that you are sure to become a failure. On the contrary, now the website traffic you get will be much more targeted and likely to buy what you're selling. Obviously this is going to depend on your ability to work within the system.

So just how do you do this?

Stop stuffing keywords into your content. It's good to focus on a few keywords but you should never shove them into your articles if they don't fit. This is one of the more important rules in articles writing--particularly these days. Panda has made Google spiders smarter than they've ever been. These bots will know when a keyword is used in a natural way and when it is being overused.

Update your website regularly. This may be through the addition of content. Scheduled blog updates is yet another way to do it. Regularly polishing your content is another way to accomplish this. You can select any method that suits you but do it frequently so that Google will keep revisiting your web site. Google (especially since the Panda update) values websites that're active. If you let too much time to go between your changes, you'll fall in the search rankings.

Your content must be totally unique. You shouldn't settle for reformed PLR articles. Don't use something that you grabbed off of an open source website. Google Panda punishes you rather severely for duplicate content -- even if it just seems duplicated. Publishing content that isn't unique is a fantastic way to make certain that your website is dismissed by all of Google's bots and spiders. That can't be very good for your profit margin?

You should work as hard as you possibly can to publish and earn links--both inbound and outbound. You want the links to be legitimately earned and from reliable web sites. Traffic funnels and directories will not increase your level of popularity within Google. Google really wants to ensure your link is legitimate so they also examine the source. So get to work earning your inbound links.

If you wish your business and your web site to be more Panda compliant there are plenty of things you can do. Many of them are common sense. Imagine what you're trying to find when you do a search and make sure you do the same with your site. If you do this, you're going to be fine.

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