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In 1940 Rotary became the official watch supplier for the British Army[1]. Coinciding as this did with the Second World War and the drafting of huge numbers into the army, the move put a Rotary watch in almost every household in Britain, leaving a lasting impression of the brand in the UK. More recently, Rotary Watches was elected as one of the UK's "superbrands" in 2006[2]replica rolex daytona watches and has retained its place in successive years. The “winged wheel” Rotary logo was first introduced in 1925 and has since undergone only minor changes in appearance. In addition to its traditional brand, the company also produces watches under the more exclusive "Dreyfuss & Co" name. Rotary is a member of the Federation of the Swiss Watch Industry FH. Although naturally proud of its Swiss heritage, Rotary Watches' head office is now in the UK, and it is predominantly a British company. As is the case with many watchmakers, Rotary offers a range of timepieces manufactured in Switzerland together with a range of less expensive pieces made elsewhere, usually with movements from Japan or China Which are then assembled in Japan or China before being reimported to Switzerland and Marked as Swiss.