How To Figure Out The Value Of A Keyword

You've done some keyword analysis and have a classification of keywords that you prefer to target for your internet based business.

You've checked the following prerequisites about your keywords:

they are applicable they achieve robust traffic the opposition is acceptable

Once you've done all the above, are you ready to attain started with your search engine optimisation strategy?

The answer is "no".

One of the crucial objectives of your internet based business is producing sales. Part of your keyword research has to indicate whether or not the keywords you are targeting are worth any financial value.

The fact is this: 90% of keywords are not worth your time and effort.

Why?

Because the people typing those keywords have no plan whatsoever of obtaining anything.

In the car sales industry they have what they call "tyre kickers" - someone who appears interested in obtaining a car but actually has no goal of procuring it.

The problem with "tyre kickers" is that they give you a false impression and you end up wasting your time, energy and money. For every minute spent with a "tyre kicker", you are losing out on an opportunity you could spend with a genuine buyer.

In the work at home world, you attain "blog kickers" as well. They inflate your routine traffic stats, e-mail subscription list, send you e-mails asking for all sorts of help and yet, they have no intention of doing business with you.

In this article, I will share 3 insights on how to prevent building a business that attracts "blog kickers",

Tip 1: Target keywords with a retail value

Suppose you have targeted a keyword that is relevant to your website, generates robust leads and has low contention.

As a result you pop up on Page 1 of Google. higher still, you land the #1 spot on Page 1 of Google. You attain excited, punch the air with great anticipation of sales and profits.

A month or two down the line - nothing happens.

No sales whatsoever!

You begin to scratch your head in frustration and wonder: "what the heck could be the problem?"

One of the most routine mistakes made home based could very well be the problem.

You could have targeted a keyword with no economic value at all.

Targeting keywords with some sought of commercial value is very important if you prefer to evade building a "blog kicker" work from home business.

Tip 2: Learn how to figure out the monetary value of a keyword

When using a keyword tool to do some research, you will come across something called "Adwords CPC".

The CPC is an phrase for "Costs Per Click".

Whenever you search on Google, you will observe that there are advertisements at the top (usually shaded in pink) and along the right hand side.

These ads have been paid for by businesses (referred to as the advertisers) that prefer to attract clients that type in particular type of keywords.

The amount paid is calculated on a "Cost Per Click" basis. Every time a person clicks on the ad, the business pays.

The amount paid is determined by the demand for that keyword from the different businesses. The businesses will demand for that keyword to obtain a number one spot.

They make a pitch an amount that is below the amount of profit they foresee to make from a potential client.

Tip 3: Learn how to get keywords with a monetary value

Finding keywords with an economic value is a simple forecast really.

I've already highlighted that keyword tools (including the free ones) give you the profit-making value of a keyword by giving you the "CPC".

There is an additional "not so obvious" estimation that you wish to do.

At face value, some keywords have a bigger profitable value.

But, it's major to establish how much traffic a number 1 spot on Google would create for the keyword you would like to target.

What is the significance of this?

We have what we call "SEO Value"  - and this is a multiplication of the "Adwords CPC" and the leads you anticipate to get if you land a number 1 spot for any targeted keyword. Whilst some keywords have healthy "Adwords CPC" values, you find that their "SEO Value" is low because they achieve low levels of leads.

Working out the economic value of keywords is the life of your home based business. And yet so many work from home entrepreneurs neglect to do it or do it incorrectly.

I await this editorial will help you to prevent falling into that section of work from home entrepreneurs who spend so much time and energy building a "blog kicker" business!

To build a strong internet based business, you need to be able to conduct the best keyword research, using a powerful, simple to use Keyword Research Tool.