Positronic Industries Unveils New Logo

Positronic Industries, manufacturer of high reliability electrical connectors and build-to-print cable assemblies, is pleased to unveil its new logo design. The new design is the first change in the company's logo since its opening in 1966. The company is primarily known for its manufacturing of high reliability power connectors and D-sub connectors.

The new logo was brought into use at the start of February, and features an integration of the "P" from Positronic with a "+" sign. The plus sign represents a positron, which is a positively charged ion and the basis of the company name. The logo update is one of many positive changes taking place at the manufacturing company. In 2011, Positronic restructured globally and shortly thereafter implemented a new ERP system. These changes have positioned the company for continued global growth.

Positronic Industries opted to create a new logo to represent the ushering in of a new era for the company, but it is the hope of the company that the logo not only represents that new era, but also reflects an appreciation for the history of the company, which dates back nearly 50 years.

"Our new logo is a tangible symbol of our desire to continue modernizing ourselves while honoring the past," said a Positronic representative. "While we wanted a logo that reflected new changes to our business, we also wanted to ensure that we remember where we came from, to make us the company that we are today. We feel we accomplished our goals with the new logo. It puts a modern flair on the "P+" logo of old."

Positronic Industries offers global connector solutions, and has been in operation since 1966. The mission of Positronic is to utilize product flexibility and application assistance to present quality interconnect solutions which represent value to customers worldwide. Learn more about their line of power connectors and D-sub connectors at http://www.connectpositronic.com.