The Death Of Super Producers : Why The Music Industry Don't Need Them Anymore !

At the start of the 2000's, the music industry, most notably the communities of hiphop and rnb, saw the coming up of what we now call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.

What is a "super producer"? So, the most suitable definition of their difference with a "simple" producer would probably take on the example of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those well-known models as well as everybody else and you can see all of them on every the catwalks. Briefly: safe values.

This has been the identical thing in the music sector: there had been "big" producers, safe values, that led just about all the projects and also were demanded by the most famous singers or rappers. It was usually safer for records labels to capitalize on a famous music producer other than a newbie. The well-known producer given an a wide range of rewarding singles, in theory. Considering the fact that at that time normally big names sold cd.

But, the music business, since the start of the decade changed. First, many people don't really decide to buy disc any more.

Which means the record labels invest substantially less money for a project. And naturally, record companies will no longer be willing to spend between $ 100 000 to $ 300 000 for just one single beat, as was the situation at the time of the golden times of music producers. The disks not sell and world-wide-web grows. To surmount not approved downloading of their artists, record companies develop or join with statutory download websites and try to push their existence on this internet world, which has been running from their control for so long.

But the improvement of the internet has also allowed the growth of plenty of unknown producers as good as, if not superior to, "Super Producers".

These producers have paying attention to the progressing of the Web, that has aided those to sell their beats online. Making it possible for them to communicate and work with rappers on any local scale as well as an international one. A producer from Switzerland can also provide beats to someone in Japan. This is now better for them to obtain a very good recognition and have a career. For the artists, this makes an important difference! They are able to buy beats online inside their home for their album, EP or maybe mixtape for reasonable prices; not at all those applied by the "super producers".

Record companies pay a specific awareness of this new business. They buy beats online too. And nowadays we can observe that some of these web producers are receiving hired by majors.

The great time period of super producers like the times of super mannequin fades away little by little, offering option to this modern market led by producers who, often, do not have anything to envy to the "super producers".

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