Wonga Remove Sports Direct Monstrosity

Wonga took steps to remove the Sports Direct sign from the roof of the Gallowgate end of St James Park today, honouring their pledge to return the stadium to its original name and back to the fans. Former Newcastle United player and current Football Development Manager Peter Beardsley said of the changes;

“It was always a privilege to play in front of the Gallowgate. It’s one of the most famous stands in the country - if not in world football - so it’s great to see it being put back to its original state.

It’s a fantastic gesture from our new sponsors. I’m sure it’s something which will be really appreciated by our supporters.”

And Errol Damelin founder and CEO of Wonga added;

“This moment is all about our commitment to the fans. When we restored St James’ Park to its original name, we said we’d return some traditions to them.

This is another symbolic part of that promise and we’ve got more in store. Beyond the stadium naming, we’re building our sponsorship up with real investment in the club, the Academy and the local community.”

Local firm Just Signs & Lighting Ltd are carrying out the redecoration works to restore the Gallowgate End back to the way it was before Sports Direct put their mark on the place.