Good Communication is the Secret Ingredient to IM Success

Internet marketing can be overwhelming, particularly when you are a beginner and just getting started to learn about the field. You've likely already skimmed over a bunch of articles and forum posts that are full of information on how to be the next &quot;big thing&quot;. These lists are going to look like oppose each other. One will say that you have to be patient if you wish to be the next big thing. Another will state that you have to be extremely smart about business if you wish to be the next big thing. Still, another will tell you that creative thinking is what will get you ahead. And, of course, there are going to be dozens of sales pages claiming they have the software package or training to teach you how to be the next big thing.

The truth is that all of these things are essential to your success (well, perhaps not all of those software programs, but the other stuff). Business smarts, creativity and patience are all very crucial to your success in IM. But none of those things are going to matter if you cannot clearly communicate all of them to the people you want to do business with you.

Good communication means more than simply coming up with a good sales page. All you need for that is the money to employ a talented copywriter. A gorgeous website and extensive FAQ are not what you need for good communication. A skilled designer and writer can take care of those things. Good communication calls for being good with interpersonal communication and in straightforward copy as well. So, how do you do that?

1. Answer every single e-mail you get in 24 hours or less. This is no jest. Your response doesn't need to be very long. All you have to do is compose a brief message that says something like &quot;I received your e-mail and will be sending you a full response soon.&quot; Try including a portion of the email that references something the sender has written. This is what will tell the person that you really go through every email you got and are not an autoresponder.

2. Answer calls. Don't be a call screener. Try answering the telephone by the third ring. This is true even if you truly don't wish to talk to the person on the other end. There's great news about this rule. You don't have to be attached to the phone 24/7. Instead, simply specify clear &quot;business&quot; hours during which you can take calls. Indicate your business hours on your site and mention them in your voice mail message. And, most importantly, always return your calls.

3. Check in with people to make certain that your messages and emails have truly been delivered. This shows the individual that you value him or her. It will endear you further if you take some time to say something like, &quot;Is there anything that I can be more clear about?&quot; so that, if they have questions, you can answer them.

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