Essential SEO techniques for an Ecommerce Website

A recent research study by Forrester estimates “online sales will reach $335 billion in 2012” and “E-commerce will account for 6 percent of all retail sales in the United States”. One can easily see that how fast growing this industry is. In such a tough competition, you have to make sure that your online business sails through the competition easily. And this is possible only if your Ecommerce website has enough exposure. We all know that a large number traffic on a website is directed through the search engines and to top those charts, your website’s visibility should be extraordinary. Apart from a great website, you must have well implemented SEO Rochester strategy that is compliant with your online business. Here we bring a few points which must be implemented on your website to give you an edge over your competitors, ●	Keyword Phrases Using single word keyword is an old thing, now the audiences have become specific of their requirement for which they search. Instead of using a single word keyword, they have started using phrases and that too in all possible combinations. ●	Meta Information It is one of the most important aspects while doing SEO Rochester for an online business. Make sure that the web pages are well optimized with Meta information; whether it’s your pages’ Meta description or the tags. Implement them with the target keywords and their common misspells. The reason to go for misspells is that even if the user is looking for your keyword and wrote wrong word for that, your web page will get the indexed for that. ●	Product Description This is one area which everyone tends to ignore. The business owners make this error of not describing their products in a specific manner. Every product is different, you know that but how are you going to convey it to your consumer that matters. The audiences these days are specific; they look into minute details before buying anything and this parameter “Product Description” plays an important role here. ●	Alt tags for Images It becomes extremely necessary to make sure that even your images get indexed. The Search Engines cannot index images, and in this case alt tag for images comes in handy for us. If we add alt tags to each of these images on our website it not only gets indexed but increases the proximity of better ranks on search engines and visibility as well. ●	Content Writing a content doesn’t mean that it should be revolving around the target keywords. SEO Rochester says that a balance of great content with keywords at appropriate places is important. We shouldn’t ignore the fact that at end of the day the content is for the audiences and not the search engines, Content with 5% to 8% keyword density is good enough for search engines. ●	Customized 404 error page This often happens when a visitor clicks on an outdated or an old link which results in 404 error page. This could be due to a web page under construction. But how does that effects, well this increases the chances of visitor leaving your website because according to them something has happened which even the owners doesn’t have an idea. Eventually it will scare a normal visitor or could even result in a bad user experience. To make sure this doesn’t happen to you, 1.	Identify such URL’s 2.	Update them. ●	Optimized URL This is important with respect to search engines. A keyword enriched URL with a fully optimized web page is the best you can have. Make your URL descriptive and optimized that when a visitor reads it, he or she could easily make out what the web page is all about. ●	Link Building Register your websites on directories and let audiences know about you. Ensure that you do them on trusted and valuable sites. Just like a good link could be beneficial for you, similarly your link on a wrong site could affect your rankings. So be careful while registering your website in online directories. An SEO Rochester Strategy not only helps in converting your website as your asset but also a BRAND. To make your business a brand, contact webSurge now for excellent ecommerce SEO Rochester implementation. We are located in Upstate Rochester, NY, is the premier development company for top-notch, quality services in social networking rochester, e-development, e-automation and e-hosting.