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When you have a nail salon business, the important thing is to make it stand out from the other salons around. The success of this endeavor depends on your existing clients.

To keep your clients, you will have to treat them like VIPs. In doing so, you should look into their service history to know all the details of the services they requested including the small things such as how they prefer their coffee of the name of their pets and the like. Make them feel they are important with the way you remember everything about them.

Another good practice is that the next time your clients visit your nail salon, try to book them up before they leave. It is a good practice to give them a reminder call or send them a short message at least a few days before the scheduled appointment. This will make them appreciate your service more. Remind them about maintaining their nails by setting maintenance schedules. This will help them book the appointment even earlier.

Once you have established a strategy in keeping your current clients, it is now time to focus on getting new clients. This starts by getting referrals from your current clients. A marketing skill you can develop is a rewards program that you can give existing clients each time they refer someone. Another way is creating a portfolio of previous work of your nail spa. A portfolio shows off your style and creativity. It also provides a venue where clients can choose different styles that are distinct to your nail salon. A folder full of photos can be used for advertisements that you can use for your window advertising space or marketing in general.

The advancement of technology also provides for limitless possibilities. Get the most out of this by creating and designing a website that is versatile and functional. Make it as interactive as you can as well as aesthetically pleasing. A website covers a lot more area when it comes to reaching customers from anywhere in the world. The more traffic you get to your website the more people will know about your nail salon.

You can also advertise your nail salon through the local newspapers or magazines. Submit articles or press releases. Try sponsoring promos or contests. Offer free classes in communities. All of these are creative ways in trying to reach out to all sectors of the society while at the same time increasing the value of your business.

The more people you talk to or the more newsprint you get into, the more informed the people will be about your nail salon. What is common is the establishment of networks. Get involved in nail salon associations or organizations and join in any promotional events they offer.

You do not need to spend a lot of money just to market your business. As long as you put your head into it, will be able to find brilliant advertising ideas to get more people visit your nail salon and hire your services.