How To Start Selling Ad Space On Your Blog

If you have built up your blog in terms of new and repeated traffic, you should start thinking about selling ad space and monetizing your blog. You've already laid your foundation so all that's left to do is research your market. Before you begin marketing your blog as an ad platform, it's best to know the offers that will work best. Obviously the only ads you should be running are ads that are truly relevant. Accepting non-relevant advertisers is a bad idea because the conversion rate for them is going to be low. While you'll still make money, you'll still be in a situation you cannot win. While you'll get better results from related markets you'll still need to talk everything over with prospective advertisers.

If you spend enough time online you'll see all sorts of different formats for advertising. Perhaps the best thing you can do is to run tests on the different locations available for your creatives. Pretty much the most widely accepted and popular spot to put ads is right there with your articles or site content. You do not want them to be distracting or annoying to the reader or to make them leave. Make sure you spend some time figuring out the level of relevance an ad is going to have to your content. Think the way your readers do and contrast that with the things that the ads are trying to promote. Your content's length is going to be what decides how many ads you can put up on your website. So that's another good reason for having lengthy content. Potential advertisers and businesses should choose you over your competition because they will get more from you and your site. It's important that you not get too distracted, though, so don't make this mandatory. In this moment we're telling you to offer your advertisers some content space. Ask them if they'd like to submit some form of presales copy in the way of a product or service review. If they have social proof, you can offer to publish it near their ads. Since space around the ad will probably be an issue, simply create a link to the content that's specific for their ad. Once you've got some processes in place this probably won't even take all that much time. Presale copy is really powerful if it is written well and that's why there is potential in this method.

You have to show your potential advertisers that your website is actually worth the money you want them to spend on your ad space. Your footer should contain a link with an anchor text of "Advertise" so that you can get more views. Then, you essentially make a page that is all about why they should advertise with you. Don't rely on hype, just tell them about the benefits. In addition to that, you can try putting graphics from your tracking tools. It's important to accept that your prospects are not very trusting and they've earned the right to practice some wariness. Anyone can doctor graphics and screenshots to show any amount of traffic or other metric. Social proof and testimonials from previous advertisers is a great alternative to this.

In order to truly be ready to sell advertising, you need to set up an infrastructure as well as processes that will help you with the selling. It wouldn't hurt to contact any businesses you know and let them know ahead of time what your plans are. When you do this, you'll also have a few prospects lined up which means that it is going to be almost immediate profit. Source: pagedomination. Also check out page domination.