You Can't Master Internet Marketing Until You Learn to Communicate

When you are new to online marketing, the field can seem very intimidating, especially if you don't possess any knowledge of the field. You've maybe already read several articles and forum posts that are full of information on how to be the next &quot;big thing&quot;. They are going to appear to negate each other. One list will tell you that becoming successful in IM is all about being patient. Another is going to state that you must have lots of business savvy. You'll also see several that will state that you must be truly creative if you wish to succeed. And don't forget about all of the pages telling you that the software offering there is what will help you become the next big thing.

The truth is that all of these things are essential to your success (well, maybe not all of those software systems, but the other stuff). You need to be patient and smart about business and creative if you desire to get ahead. Nonetheless, none of those things are going to matter if you cannot intelligibly communicate all of them to the people you want to do business with you.

There is more to good communication than creating an amazing sales page. You can get a highly competent copywriter to create that for you. Good communication is more than having a gorgeous website with a long FAQ page. A skilled web site designer and writer can take care of those things. Being good at communication demands learning to handle interpersonal communication as well as your copy and website. What do you do then?

1. Reply to each e-mail you get in 24 hours or less. We aren't joking with you. You don't need to write a novel in the body of each email. You can merely inform the person who emailed you that you've read his email and will be getting back to him shortly. Try to include a portion of the email that references something the sender has written. This is what will tell the person that you actually go through every email you got and are not an autoresponder.

2. Pick up the phone. Don't screen your calls. When your telephone is ringing, answer it by the third ring. This is true even if you truly have no desire to talk to the person on the other end. Here is the one catch to this rule. You don't need to be attached to the telephone day in and day out. Instead, just set definite &quot;business&quot; hours during which you plan on being available to take calls. Let your business hours known on your web site and mention them in your voice mail message. And, obviously, return your phone calls.

3. Check with people to be certain that your messages and emails have actually been delivered. This demonstrates to the individual that you value him or her. It will help your clients and purchasers trust you even more if you genuinely take the time to ask if they have any questions about your messages so that they can ask you to clear up anything they need clarified.

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