Getting Into the Website Page Performance Data You Collect

In Internet marketing, one of the most popular types of websites to build is a review site, something used in affiliate marketing. For many reasons, this particular type of website can really help sell what you have to offer.

If you are serious about making money with your website online, raw server logs for site performance is just not enough. When you look at this data, called site metrics, it tells you this information. &quot;Metrics&quot; simply means data recorded by the server. There is a lot more that you really need to know about as it concerns what people are doing on your site. The moment they land, you have to be tracking them and measuring everything. You can only make intelligent profitable decisions if you are aware of this information and can capture it efficiently.

In this case, you need to work with what you've got right now to find the hidden opportunities that already exist within the website already. If you've had your site up for a while, this all you actually need to do (well, this, and some research). For the moment, what you need to be doing is monitoring each page's performance metrics. You should be doing that, anyway, and you should know why as well. So, simply analyze the metrics for every page and then classify those pages according to both high and low traffic. You can use this information in lots of excellent ways, but right now all we are going to talk about is one thing as it regards monetization. The way you can display two different pages in an alternate fashion is with the simple URL rotator script. This software script depends on PHP, but it is not difficult to set up. After the script is installed, you can just hit the refresh button and the pages will continue to display each time. It would be wise to use a rotator script when you decide to do A/B split testing. Either you use the free ones or purchase the ones that have better features. The one that you finally decide upon does not matter, but be certain that you use this script when you test out your marketing funnel. This kind of simple testing can totally transform your business and make it more profitable.

What you're going to want to do, once you've gotten your metrics compiled, is figure out the bounce rate for every one of your pages. If you send the majority of your traffic to a specific page, you need to look at that page first. If the bounce rate is at an unacceptable level for your tastes, your traffic has either been poorly targeted or there is something going wrong on your page (or, potentially both at the same time). You need to target the best and most high quality traffic possible. If you feel good about your traffic, you should go over your page and try to figure out what the actual problem with the content might be. You need to make your changes and then continue with your testing--it's the only real way to keep things going well.

In conclusion, you can utilize the suggestions, or you can try to figure out some more on your own. A great idea is to just sit back and think about new ways to be more creative than ever. A great combination would be combining the traditional review sites with everything we have just discussed.

Just do whatever you want, and test them as you go along. Testing is your best marketing buddy because it never lies to you.

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