Creating and Using Benefit Bullets That Bring Home The Bacon

Benefit bullets are a little known or used technique in copywriting that can be very beneficial in a variety of ways. Most inexperienced copywriters, and regular content writers, have little idea of what goes into the mighty bullet. Of course it all looks pretty easy and simple when you read great bullets written by the pros. It is understandable that most people won't be able to do this. Writing benefit bullets is something that takes a bit of practice, and understanding what they do, before you can write them yourself. Easier said than done, so here are three powerful tips for creating bullets that stop them cold.

People that start writing benefit bullets should utilize the many tactics and techniques that are out there. An important rule to always follow is to write your web copy your article using variety. When someone on the Internet looks for something to read, they do what is called scanning. When you are writing bullets, using a stop word is absolutely essential to getting the attention of the reader. It can be something like: Revealed. Using a hyphen or a period can help you make your point. Or you can use a word like: Shocking!, but pick your words carefully and avoid over-using them. You would not want to start a bullet with "Page 512 will discuss ______," - this'll scare people! If this was a medical book, this might grab your attention right away. That is how you can cleverly use the underscore, or fill in the blank, which can be used in many ways. This type of bullet point will make the reader crazy, sometimes curious enough to find out what you have to say. That is the kind of effect you want to have on people, make them so anxious to find out they cannot wait another second. As long as you have benefit points that are strong enough, it will help your products and services sell.

You have to adjust the way you use bullets based on the length of your content. This depends on your preferences and on the type of content you're creating. Have a good balance between text and things like bullet lists.

You have plenty of leeway when it comes to using bullet lists, as long as they go well with the rest of the copy. If you were writing about a video course, for example, you could have several lists of bullets to talk about the benefits of each video. You wouldn't, however, want to just have one endless bullet list made up of fifty bullets with no breaks. In conclusion, you should know that experienced copywriters have a lot of tricks when writing benefit bullets. It is also not a good idea to use one formula or format for your sales copy. When writing sales copy, you need to be aware of the rhythm and tempo that you and the reader will feel. Finally, deciding whether to place your best arguments first or last in the bullet points is something that you will have to judge for yourself. Source: scentsy consultant. Also check out business leads.